Welcome to Gabriela (Gaby) Torres Vanegas’ Selected Pieces!
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With Gaby’s academic and professional background in both visual art and graphic design, she is passionate about visual storytelling.
Her designs create impactful and compelling experiences.​​Adobe Creative cloud (psd, Ai, Ind, ae) | Adobe Aero | Figma | UX/UI | Blender 3DDesign Principles | Colour Theory & Psychology | Branding | Editing & Retouching | Typography Team work | Integrity & positivity | Innovative thinking | Priority Management | ResearchSpanish | English
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"I have always been enchanted by the capacity that visuals have to communicate a message across languages. Art is a universal language that facilitates the delivery of messages and communication. Throughout my career I have cultivated a strong passion to create compelling designs as I have seen first person, through my artistic endeavours, the power that visuals have to embody a brand, communicate with the viewer, and deliver a sentiment."
Instituto De Emprendimiento
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Editorial, Layout design
Instituto de Emprendimiento is a small business that believes that financial stability is essential for living a stress-free life, and is dedicated to help others achieve this financial stability without sacrificing their primary source of income.​
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Project Description
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Designed two eye-catching e-books for a small business whose main focus is helping others achieve financial stability and find purpose. I developed two captivating book cover and sleek page layout and successfully incorporated the brand colours, blue and pink, and advertising campaigns leaving a lasting impression in the audience.
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Dance Harmony​
Poster Design, Marketing
Created a unique advertising poster for Harmony Dance Studio’s 25th Annual Dance Competition. She used a visually engaging graphic design style of photography compositions to create an eye-catching poster that effectively promoted the event and captured the essence of their studio.
Process
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The first step in my editing process involved separating the brackgrond form the subject to add drama in front and behind the girl to add dynamism to the composition. Each layer was adjusted for opacity and blending modes to ensure a cohesive final image.
Next, I added lighting accentuate the dancer, the focal point of the design. The light, portrayed as emanating from above, subtly guides the viewer's eye towards the dancer and creates a poignant contrast with the surrounding darkness. This lighting manipulation lends a theatrical touch to the composition, mirroring the drama and emotion inherent in dance.
I then introduced a layer of smoke to craft an ethereal and dream-like atmosphere, enhancing the mystique and aspiration the young dancer represents. The smoke was carefully edited to complement the scene without overwhelming the primary subject.
Lastly, I applied a color gradient across the composition to unify all elements. I opted for a spectrum of colors that resonates with the theme of dreams and aspirations, and blended these hues meticulously to achieve a visually pleasing and emotive effect.
Q'sano​
Social Media Post, Marketing
Project Description
Created an advertisement for Q'sano, a home business focussing on 100% kefir milk and cheese. Focused on creating a eye-catching design using the brand colours and easy to read layout that aligned with the brand's identity and clearly specified benefits of Kefir
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Q'sano is a small business that sells 100% kefir milk and cheese. This carefully crafted product is made with passion and dedication. Q'sano believes that things made with love taste the nicest and that is why their slogan "hecho con amor", which translates to "made with love", captures character of the brand