Scruff Web deisgn | gabytvart

Logo Design

2024

Adobe Illustrator, Adobe Psd

2 months

Fitness & Wellness Home is owned by a personal trainer who is providing personalized personal training and massage therapy.

Fitness & Wellness Home cares about the wellbeing of the person and believes in the power of home fitness

Brief

Create a logo using the colour schemes: blue, red and yellow
Style: minimalist
Specifications: It will mainly be used for instagram sot he logo has to be suited for instagram platform

Hex: 001496

RGB: 0/20/150

CMYK: 75/68/77/90

Hex: ff3333

RGB: 255/51/51

CMYK: 0/92/83/0

Hex: ffa500

RGB: 255/165/0

CMYK: 0/41/100/0

Kettlebell

Symbol of strength, endurance, and functionality. It indicates to viewers that the brand is associated with FITNESS.

It stands out in the fitness world, as many brands use icons like dumbbells, muscles, and bars.
It demonstrates versatility, as it is used for a wide range of exercises targeting various muscle groups, and emphasizes personalized training.
It aligns perfectly with the concept of "Wellness Home" and fitness.

"F"

By incorporating an element that resembles the "F", a visual association with the brand name is established, which helps in recognizing and remembering it. It is a simple logo and, therefore, easy to remember
It is very versatile, as the "F" can symbolize words or concepts associated with fitness, such as "fit", "functional", or "focused"

Stairs

The ladder or steps symbolize progress, growth, and advancement.
They convey the message that the brand is committed to guiding people on their journey to fitness and wellness step by step.
The three steps create a sense of visual hierarchy and also promote the concept of incremental improvement, which resonates with people who value consistency and gradual progress.
It is a simple logo and, therefore, easy to remember.
A minimalist design approach, with clean lines and simple shapes, is commonly associated with modernity and sophistication.**