Natura.Fem
Project
Branding
Software
Adobe Illustrator, Adobe Photoshop
Year
2022
Time
5 weeks
For Natura.Fem, a new small business, Gaby built the company's brand guidelines by producing a logo, colour palette, font section, and marketing materials including posters, letterheads and business cards. She produced a strong brand identity allowing the company to launch external marketing efforts.
Natura.Fem, a women's health company focused on natural approaches to menopause, needed a visual identity that would reflect their commitment to natural remedies and promote their products effectively to their target audience.
Brief​​​
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Brand guidelines: Develop brand guidelines, as are typeface, colour palette, and alternative logo layout, that will be used in for future promotional materia
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Logomark: Create a minimalist logo that incorporates natural elements, symmetry, that communicates Natura.Fem's visions and values
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Branding: Produce basic stationary elements as are business cards, letterheads, and envelopes


Logo mark

logo type
Colour Palette

Light background

Single Color

Dark Background
Gradients

Chablis
Hex: FFF3F3
RGB: 255/243/243
CMYK:0/5/1/0
Bridesmaid
Hex: 666766
RGB: 254/241/240
CMYK:0/5/2/0
Jade
Hex: 3f9376
RGB: 63/147/118
CMYK: 76/22/64/4
Eden
Hex: 0d483e
RGB: 13/72/62
CMYK: 89/47/70/46
Jewel
Hex: 0f5835
RGB: 15/88/53
CMYK: 88/39/89/38



Imagery




Early Concept Development
Exploring ideas
When beginning the project, I made the decision to create a logo with a minimal, geometric look that would effectively represent the brand and convey a sense of structure, truth, and naturalness. I chose to use geometrical shapes in order to evoke a connection with nature, as symmetry is often associated with positive values found in the natural world

Hexagone
As a top priority, I aimed to create a logo design that exuded balance and harmony. Through my research, I discovered the hexagon and 'honeycomb' shape, which philosophers consider to be a manifestation of divine harmony in nature. The honeycomb shape also represents honey, which is harvested by bees. Symbolically, bees are regarded as guardians of the natural world and represent wisdom, birth, and rebirth. With this information in mind, I incorporated the hexagon into the logo to symbolize balance and harmony while also nodding to the significance of bees and their connection to the natural world.

Plant + Running
I also decided to explore ways of combining the flexibility and flowiness of a plant with the human form in a running action to represent the brand's values of growth and moving forward. Plants are symbols of growth, and their stems often symbolize our connection to our origins. Meanwhile, the running form represents initiative and the drive to move forward. By combining these elements, I aimed to create a logo that not only represents the brand's values but also captures the attention of the target audience.

Incorporating elements

After conducting extensive exploration, I successfully created several logo marks that combine the hexagon, leaf, and running man into one unique mark. The final design is minimalistic, commanding attention and conveying a sense of power, professionalism, and elegance.

Alternative Layouts
