Adobe Illustrator, Adobe Photoshop
For Natura.Fem, a new small business, Gaby built the company's brand guidelines by producing a logo, colour palette, font section, and marketing materials including posters, letterheads and business cards. She produced a strong brand identity allowing the company to launch external marketing efforts.
Natura.Fem, a women's health company focused on natural approaches to menopause, needed a visual identity that would reflect their commitment to natural remedies and promote their products effectively to their target audience.
Brand guidelines: Develop brand guidelines, as are typeface, colour palette, and alternative logo layout, that will be used in for future promotional materia
Logomark: Create a minimalist logo that incorporates natural elements, symmetry, that communicates Natura.Fem's visions and values
Branding: Produce basic stationary elements as are business cards, letterheads, and envelopes
Early Concept Development
When beginning the project, I made the decision to create a logo with a minimal, geometric look that would effectively represent the brand and convey a sense of structure, truth, and naturalness. I chose to use geometrical shapes in order to evoke a connection with nature, as symmetry is often associated with positive values found in the natural world