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Natura.Fem

Project

Branding

Software

Adobe Illustrator, Adobe Photoshop

Year

2022

Time 

5 weeks

For Natura.Fem, a new small business, Gaby built the company's brand guidelines by producing a logo, colour palette, font section, and marketing materials including posters, letterheads and business cards. She produced a strong brand identity allowing the company to launch external marketing efforts.

 

Natura.Fem, a women's health company focused on natural approaches to menopause, needed a visual identity that would reflect their commitment to natural remedies and promote their products effectively to their target audience.

Brief​​

  • Brand guidelines: Develop brand guidelines, as are typeface, colour palette, and alternative logo layout, that will be used in for future promotional materia

  • Logomark: Create a minimalist logo that incorporates natural elements, symmetry, that communicates Natura.Fem's visions and values

  • Branding: Produce basic stationary elements as are business cardsletterheads, and envelopes

natura_front  2 bussiness card copy.jpg
Untitled-1_logo mark.png

Logo mark

Untitled-1_Logo type.png

logo type

Colour Palette

Untitled-1-01.png

Light background

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Single Color

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Dark Background

Gradients

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Chablis

Hex: FFF3F3

RGB: 255/243/243

CMYK:0/5/1/0

Bridesmaid

Hex: 666766

RGB: 254/241/240

CMYK:0/5/2/0

Jade

Hex: 3f9376

RGB: 63/147/118

CMYK: 76/22/64/4

Eden

Hex: 0d483e

RGB: 13/72/62

CMYK: 89/47/70/46

Jewel

Hex: 0f5835

RGB: 15/88/53

CMYK: 88/39/89/38

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Imagery